Mobile marketing communicates with your customers in real time and in a meaningful way! It is has the highest open rate compared to email and it is read directly by the consumer almost all the time.
The most popular forms of mobile marketing that you will find today are: mobile-friendly websites or landing pages, SMS text messaging , and QR codes which are also know as (Quick Response) codes.
Here are some statistics that should not be ignored:
1. One half of all local searches are performed on mobile devices. (Source: Microsoft)
2. 61% of local searches on a mobile phone result in a phone call. (Google)
3. 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer)